Privacy Policy | Dr. Carolina Macareno

1. Who I am

This website belongs to Dr. Carolina Macareno, oral rehabilitation specialist, with practice at Cra. 25 #1A Sur-155, Cons. 1353, Edificio Platinum Superior, El Poblado, Medellín, Colombia. For privacy matters write to dracarolinamacarenob@gmail.com or via WhatsApp at +57 316 397 5232.

2. What information I collect

Contact form: name, email, phone or WhatsApp, treatment of interest and optional message.
WhatsApp: the number and conversation you start with me (the conversation stays on my phone and WhatsApp Business, end-to-end encrypted).
Analytics cookies (Google Analytics 4): device type, browser, approximate country, pages viewed, time on page, traffic source. This information is anonymized and only used to understand general visitor behavior.
Marketing cookies (Meta Pixel): records events like "viewed the contact page" or "clicked WhatsApp" to optimize my Facebook and Instagram ads.
Servers: my hosting provider (Vercel) records your visit IP as part of standard technical logging. This information is deleted after 30 days.

3. Why I use this information

Respond to your inquiries by form or WhatsApp.
Coordinate your treatment (planning, video consultations, quotes, scheduling).
Improve the website and understand what content is useful.
Optimize my ads to reach people with interests similar to yours.
Meet legal and professional obligations (medical records, invoicing).

I do not sell, rent or share your personal information with third parties for marketing purposes.

4. Who I share data with (providers)

I use the following providers that may process part of your information:

Resend (resend.com) — sending form emails. Server in USA.
Google Analytics 4 (google.com) — web traffic analysis. Global server.
Meta Pixel + Conversions API (meta.com) — ad optimization. USA server.
Vercel (vercel.com) — website hosting. USA/EU servers.
WhatsApp Business (Meta) — conversations with you.
GoHighLevel (CRM) — lead management and scheduling (internal use).

Each has its own privacy policy and complies with GDPR/CCPA.

5. Your rights

You have the right to:

Access the information I hold about you.
Correct incorrect data.
Delete your data (right to be forgotten).
Object to use of your data for marketing.
Portability: request a copy of your data in a standard format.
Withdraw consent for cookies at any time ("Cookie settings" button in the footer).

To exercise any of these rights, email me at dracarolinamacarenob@gmail.com. I respond within 30 days.

6. EU / UK patients (GDPR)

If you live in the EU, UK, Switzerland or Norway: analytics and marketing cookies only activate after your explicit consent via the banner. You can withdraw it at any time. The legal basis for processing your data is your consent (Art. 6.1.a GDPR) and, where applicable, the performance of a treatment contract (Art. 6.1.b).

7. California patients (CCPA / CPRA)

If you reside in California you have the right to know what personal information I collect, to request that I delete it, and to opt out of sharing it with advertising partners. I do not "sell" personal information within the meaning of CCPA. To exercise these rights, contact me by email.

8. Colombian patients (Law 1581 of 2012 — Habeas Data)

As a Colombian citizen you have the same rights described in section 5. For complaints related to the processing of personal data you may also contact the Superintendencia de Industria y Comercio (SIC).

9. Medical information

Medical records are stored in my private clinical system (not this website) and are managed under Colombian Ministry of Health Resolution 1995 of 1999. Medical information is never shared without explicit authorization.

10. Minors

This website is not directed at children under 13. I do not knowingly collect data from minors. If you believe a minor has sent information, write to me and I will delete it.

11. Changes to this policy

If I update this policy, I refresh the date above ("Last updated"). For material changes, I will notify you by email if I have your address. The current version is always published at this URL.